More YouTube Video Marketing Tips

Yesterday we posted 25 Jawdropping YouTube Video Facts, Figures, & Statistics for you.  If you haven’t had a chance to read it yet, make sure you check it out…it’s a short read.

Today we wanted to point you towards another resource, where we’ve actually been “spending” a lot time lately: Linkedin (more on this later).

On this Linkedin discussion I posted some of my best and most useful video marketing and video SEO (Search Engine Optimization) tips and tricks.  If you’ve ever uploaded a video to YouTube (or plan to in the near future) make sure you read my comments.

In fact in the very near future we’ll be sharing with you why we’re spending more time on Linkedin, and how it can help you grow your business.  We’ll also be sharing how we’ll be able to provide more value to you, our readers and subscribers, and why we’ll be expanding it to Linkedin, and more specifically our Linkedin group.

Because this particular Linkedin thread actually has so many comments (388 at time of writing this post!), and in case you don’t have the time to search for ours, I’ve copy and pasted the information below (at the bottom of this blog post).

But at a minimum, you should take a quick look at this Linkedin thread, and hopefully it provides you with some food for thought about how powerful this social networking site can be (imagine a conversation generating over 388 comments!)

While you’re on Linkedin, please do us a favor and “follow” our company, and also add Justin and Dreama as contacts.  We’d love to connect with you there!

Now here are those video SEO (as taken directly from my Linkedin post) tips as promised:

1. YouTube is the 2nd largest search engine in the world (after Google). It gets more searches per day than either Yahoo or Bing…so if you dismiss video you’re crazy.
2. Videos DO rank highly in the SERPs but videos can also fall off quickly.
3. To help your videos rank better (in both the SERPs and the YouTube search function itself) much sure that you have keywords in:
- your video title (YouTube caps you at 100 characters)
- your video description
- your video keywords or “tags” (don’t overstuff keywords here, however)
4. YouTube is just another social network…therefore, things like your profile, how many friends you have, how many comments your videos get, how many views your video has, and how many subscribers your channel has all matter to your video’s ranking.
5. YouTube isn’t the only video submission site out there. You can use a free service like TubeMogul to distribute your videos to other video sharing sites and build more valuable backlinks.
6. Consider using “impartial” YouTube videos on your website for credibility. For example, I’ve seen a site that sells a “bed bug” kit have a YouTube video from National Geographic about bed bugs on it’s site. When people come to that site and see a YouTube video from National Geographic it instantly builds credibility.
7. Make sure you complete your YouTube channel profile completely…put as much effort into it as you would into your Facebook profile (for example).

 



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5 Responses to More YouTube Video Marketing Tips

  1. Estelle says:

    Quick question about TubeMogul: do you mean it is free for them to advertise your video and you only pay when someone watches it? Or is there an option (for nonprofits for example) that is completely free?

  2. justin_lee says:

    Hi Estelle,

    Thanks for your question. What TubeMogul does for free is distribute your videos to other video sharing sites, for free. There’s actually a TON of video sharing sites in addition to YouTube (YouTube is the biggest). You can upload your video ONCE to TubeMogul, and then they will distribute your video to a TON of other video sharing sites. This service is free. It’s the perfect task to have your Search Engine Optimization intern or video marketing intern work on.

    You can learn more about this free service from TubeMogul here:

    http://www.tubemogul.com/solutions/oneload/overview

    Hopefully this answers your question. If not, please post back and I’ll do my best to answer. Thanks, Justin

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  4. jack says:

    Justin, Dreama,

    cool post.
    I realize I need to get my video marketing game up and put much more effort into it.

    I know you are 100% right with your description of how powerful it can be.

    Cheers and keep up the good work

    Jack bosch
    http://www.JackBosch.com
    http://www.landProfitGenerator.com

  5. justin_lee says:

    Jack,

    Thanks for the comment! Video is a great way to find more leads, more prospects, more customers and to build rapport with all of those people.

    Here’s another great site were you can get even more information about how to use video to grow your business.

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